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Marketing

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CAREERS

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Introduction

Marketing Career Cluster Video

Planning, managing and performing marketing activities to reach organizational objectives.

Employment Outlook

Careers in this cluster fall into the sales and the management occupational groups used by the Bureau of Labor Statistics for occupational projections.

Sales

Overall employment in sales occupations is projected to show little or no change from 2021 to 2031; this limited change is expected to result in a decrease of about 164,500 jobs over the decade. Nonetheless, opportunities arise from the need to replace workers who leave their occupations permanently. About 1.9 million openings each year, on average, are projected to come from replacement needs.

Management

Overall employment in management occupations is projected to grow 8 percent from 2021 to 2031, faster than the average for all occupations; this increase is expected to result in about 883,900 new jobs over the decade. In addition to new jobs from growth, opportunities arise from the need to replace workers who leave their occupations permanently. About 1.1 million openings each year, on average, are projected to come from growth and replacement needs.

pathway graphicPathways in this Cluster

Each pathway has more specific careers, programs and course plans:

The Buzz

Employment Trends

Self Employment