Plans, develops, or conducts surveys. May analyze and interpret the meaning of survey data, determine survey objectives, or suggest or test question wording. Includes social scientists who primarily design questionnaires or supervise survey teams.
This career is part of the Marketing cluster Marketing Research pathway.
A person in this career:
- Reviews, classifies, and records survey data in preparation for computer analysis.
- Monitors and evaluates survey progress and performance, using sample disposition reports and response rate calculations.
- Produces documentation of the questionnaire development process, data collection methods, sampling designs, and decisions related to sample statistical weighting.
- Prepares and presents summaries and analyses of survey data, including tables, graphs, and fact sheets that describe survey techniques and results.
- Determines and specifies details of survey projects, including sources of information, procedures to be used, and the design of survey instruments and materials.
- Consults with clients to identify survey needs and specific requirements, such as special samples.
- Conducts surveys and collects data, using methods such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, literature reviews, and file reviews.
- Supports, plans, and coordinates operations for single or multiple surveys.
- Conducts research to gather information about survey topics.
- Directs and reviews the work of staff members, including survey support staff and interviewers who gather survey data.