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Public Relations Specialist  What They Do

Just the Facts


Promotes or helps create good will for individuals, groups or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.

This career is part of the Arts, Audio-Video Technology and Communications cluster Journalism and Broadcasting pathway.


A person in this career:

  • Responds to requests for information from the media or designates an appropriate spokesperson or information source.
  • Writes press releases or other media communications to promote clients.
  • Establishes or maintains cooperative relationships with representatives of community, consumer, employee, or public interest groups.
  • Plans or directs development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
  • Studies the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
  • Coaches client representatives in effective communication with the public or with employees.
  • Confers with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
  • Updates and maintains content posted on the Web.
  • Prepares or edits organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
  • Coordinates public responses to environmental management incidents or conflicts.

Insider Info

Dig into the details and check out what people in this job have to say about their work.



Working Conditions and Physical Demands

People who do this job report that:

  • You would often handle loads up to 10 lbs., sometimes up to 20 lbs. You might do a lot of walking or standing, or you might sit but use your arms and legs to control machines, equipment or tools.
  • Work in this occupation requires being inside most of the time
  • Work in this occupation involves sitting more than one-third of the time

Working in this career involves (physical activities):

  • Seeing clearly up close
  • Speaking clearly enough to be able to be understood by others
  • Identifying and understanding the speech of another person

Work Hours and Travel

  • Overnight travel
  • Overtime work

Specialty and Similar Careers

Careers that are more detailed or close to this career:

  • Account Executive -- Employed by an organization such as a bank, public relations firm, or advertising agency who is responsible for the business of a specific client.
  • Communications Director --
  • Communications Specialist --
  • Corporate Communications Specialist --
  • Media Relations Specialist --
  • Public Affairs Specialist --
  • Public Information Officer --
  • Public Information Specialist --
  • Public Relations Coordinator --