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Media Trainer  What They Do

Just the Facts


Insider Info

dotYou step out of the car and flashbulbs blind you. Microphones are shoved in your face and reporters from all sides ask different questions. You begin to sweat. It's all too much. How on earth are you going to concentrate and come up with some intelligent answers?

A media trainer is just the person to help you cope. Media trainers help all kinds of people learn how to deal with the media. They teach people to become comfortable in front of TV cameras, on radio and in print interviews.

dotMedia trainers help politicians get their message across to the public. They also train owners of private companies, public officials and celebrities.

Media trainers often help people get used to the media by giving interactive seminars. This often means putting clients in a simulated environment.

"We put them on camera so they can see how they look," says TJ Walker, a media trainer in New York. They can also be put through a mock interview session to help form coherent answers to questions.

Media trainers also teach people about the operation of the media, deadlines and the different media, such as TV, print or the Internet. "You need to understand how the media works in order to get your message across," says Frances Horner, a media trainer.

dotMedia trainers conduct private sessions and seminars. To do this, they must be organized and good at public speaking.

Just about anybody who wants help learning about the media, its role and how to best perform on TV, radio or in the newspaper can hire a media trainer.

dotSome media trainers operate their own businesses. Others may work as a part of a public relations company. "I would describe media training as one of the elements of public relations," says Horner. "As a part of our public relations business, we teach people how to work with the media."

Media trainers who work for themselves can set their own hours. "The hours are much better for me," says Mark Bernheimer, a former TV journalist who now runs his own media training company. "We were on the road constantly, and the hours were never constant."

dotMedia training doesn't require any special physical abilities. "There is no reason a physically challenged person couldn't do this work," says Horner.

There may be times when some special considerations must be made, such as hosting events in different locations. "For the most part, it would be no problem. We spend most of our time on the phone and on the computer."

At a Glance

Help people get their message across

  • You have to be organized and good at public speaking
  • Trainers often work with public officials and celebrities
  • A degree in public relations or journalism will serve you well