Expand mobile version menu

Market Research Analyst

salary graphic



education graphic


Bachelor's degree

job outlook graphic



What They Do

Market Research Analysts and Marketing Specialists Career Video

Researches market conditions in local, regional, or national areas, or gathers information to determine potential sales of a product or service, or creates a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

This career is part of the Marketing cluster Marketing Research pathway.

A person in this career:

  • Prepares reports of findings, illustrating data graphically and translating complex findings into written text.
  • Collects and analyzes data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Conducts research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  • Measures and assesses customer and employee satisfaction.
  • Devises and evaluates methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  • Measures the effectiveness of marketing, advertising, and communications programs and strategies.
  • Seeks and provides information to help companies determine their position in the marketplace.
  • Forecasts and tracks marketing and sales trends, analyzing collected data.
  • Gathers data on competitors and analyzes their prices, sales, and method of marketing and distribution.
  • Monitors industry statistics and follows trends in trade literature.

Working Conditions and Physical Demands

People who do this job report that:

  • You would sit most of the time. There's some walking and standing. You may have to lift and carry things like books, papers or tools weighing 10 lbs. or less.
  • Work in this occupation requires being inside most of the time
  • Work in this occupation involves sitting more than one-third of the time

Working in this career involves (physical activities):

  • Seeing clearly up close
  • Speaking clearly enough to be able to be understood by others
  • Identifying and understanding the speech of another person

Work Hours and Travel

  • Regular working hours and limited travel

Specialty and Similar Careers

Careers that are more detailed or close to this career:

  • Business Development Specialist — Pursuits new clients and generates new leads for a company, using public relations, networking, organizing events, gathering data and contact databases, in order to present and convince the clients to purchase the products or the services.
  • Client Service and Consulting Manager
  • Client Services Vice President
  • Communications Specialist
  • Market Analyst
  • Market Research Consultant
  • Market Research Manager
  • Product Line Manager
  • Project Manager