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Market Research Analyst

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AVG. SALARY

$52,980

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EDUCATION

Bachelor's degree

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JOB OUTLOOK

Stable

Money & Outlook

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West Virginia Earnings

Average Annual Wage

$52,980

Entry Annual Wage

$25,690

Experienced Annual Wage

$90,030

Average Hourly Wage

$25.47

Entry Hourly Wage

$12.35

Experienced Hourly Wage

$43.28

Median Hourly Wage

$22.63

West Virginia Regional Earnings

West Virginia Metropolitan Areas Wages

Region Average Entry Level Experienced
Charleston MSA $54,940 or $26.41/hr $29,680 or $14.27/hr $90,420 or $43.47/hr
Cumberland MD-WV MSA $55,000 or $26.44/hr $26,000 or $12.50/hr $91,270 or $43.88/hr
Hagerstown-Martinsburg MD-WV MSA $63,800 or $30.68/hr $32,430 or $15.59/hr $99,570 or $47.87/hr
Huntington-Ashland WV-KY-OH MSA $51,570 or $24.79/hr $25,530 or $12.28/hr $80,360 or $38.64/hr
Morgantown MSA $52,160 or $25.08/hr $31,070 or $14.94/hr $79,200 or $38.08/hr
Parkersburg-Vienna MSA $51,760 or $24.89/hr $26,020 or $12.51/hr $78,210 or $37.60/hr
Washington-Arlington-Alexandria DC-VA-MD-WV $93,480 or $44.94/hr $46,560 or $22.39/hr $158,800 or $76.34/hr
Weirton-Steubenville WV-OH MSA $55,000 or $26.44/hr $29,090 or $13.99/hr $82,800 or $39.81/hr
Wheeling WV-OH MSA $54,690 or $26.29/hr $28,190 or $13.56/hr $87,000 or $41.83/hr
Winchester VA-WV MSA $77,140 or $37.09/hr $37,230 or $17.90/hr $121,570 or $58.45/hr
Beckley MSA $48,390 or $23.26/hr $27,270 or $13.11/hr $77,030 or $37.04/hr

West Virginia Geographical Areas Wages

Region Average Entry Level Experienced
Southern West Virginia nonmetropolitan area $48,450 or $23.29/hr $25,430 or $12.23/hr $82,510 or $39.67/hr
Northern West Virginia nonmetropolitan area $47,760 or $22.96/hr $25,690 or $12.35/hr $82,670 or $39.75/hr

West Virginia's Employment and Outlook (State-wide)

Outlook Stable
Growth rate is estimated to be 18%
Job Openings 153 estimated annual job openings
Employment 1,240 were employed in this occupation

West Virginia's Regional Employment and Outlook

Regions with increasing outlook (over 20% growth rate expected)

Region Employment Projected Growth Rate Annual Openings (growth) Annual Openings (replacement) Annual Openings
Workforce Investment Area 2 139 37% 5 16 21
Workforce Investment Area 3 145 26% 4 16 20
Workforce Investment Area 4 95 21% 2 9 11
Workforce Investment Area 6 189 23% 4 20 24

Regions with stable outlook (0 to 20% growth rate expected)

Region Employment Projected Growth Rate Annual Openings (growth) Annual Openings (replacement) Annual Openings
Workforce Investment Area 1 127 16% 15 15
Workforce Investment Area 5 135 19% 3 13 16
Workforce Investment Area 7 302 15% 5 30 35

National Earnings

The earnings information below is for the occupational group Market Research Analysts and Marketing Specialists. The occupation Market Research Analyst is part of this group.

Average Annual Wage

$78,880

Average Hourly Wage

$37.92

Average Annual Range

$38,280 to $131,850

Note: variations in salaries reflect differences in size of firm, location, level of education and professional credentials.

Where do these numbers come from?


National Employment and Outlook

Outlook stable
  The employment change from 2021 to 2031 is estimated to be +19%.
(The National average for all occupations is +5%)
Job Openings very small number
  A total of 9980 average annual openings are expected for this occupation between 2021 and 2031.
(The National Average for all occupations is 1,757 openings)
Employment large occupation
  This was a large occupation in the United States, employing 792,500 workers in 2021.
(The National average for all occupations is 142,207 workers)
Growth Much faster than average growth
  Employment growth will be driven by an increasing use of data and market research across many industries. They will be needed to help understand the needs and wants of customers, measure the effectiveness of marketing and business strategies, and identify the factors affecting product demand. The increase in the collection and analyses of big data - extremely large sets of information, such as social media comments or online product reviews - can provide insight on consumer behaviors and preferences. Businesses will need market research analysts to conduct analyses of the data and information. 
Industries Large concentrations of this occupation are found in these industries
  • Professional, scientific, and technical services (NAICS540000) (26.6%)
  • Management, scientific, and technical consulting services (NAICS541600) (11.1%)
  • Information (NAICS510000) (9.9%)
  • Finance and insurance (NAICS520000) (9.6%)
  • Wholesale trade (NAICS420000) (7.4%)
  • Management of companies and enterprises (NAICS550000) (7.4%)
  • Management of companies and enterprises (NAICS551000) (7.4%)