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Real-Life Activities

Real-Life Decision Making -- Solution

You say no.

You tell the FastGrow people you are sorry, but you cannot endorse their product based on the results of only one experiment. Besides, the total results of your two-year study indicate that neither hybrid of the seeds perform any better than the other.

This is the real-life decision made by Norm Hopper. "In this scenario, you could make three true statements, but only one is morally right," says Hopper.

"You could endorse one of the seeds and say, for example, that [last year] hybrid A outgrew hybrid B. Or you could endorse the other brand of seeds and say that [this year] hybrid B outgrew hybrid A. But the correct thing to say is that the data suggests that neither seed outperformed the other."