Real-Life Communication -- Solution
The text below is the actual description of Border Springs Farm
from the farm's website. Did you write a description that's as welcoming and
friendly as this one?
Welcome To Border Springs Farm...
Where the sheep all have names, the dogs all have jobs, and the mountains
provide a canvas of color and beauty all year long. We welcome you to visit
our farm and see for yourself the beauty of sheep grazing in the pastures,
dogs doing a good day's work, and the beauty of the Blue Ridge Mountains.
Border
Springs Farm is nestled at the base of the Blue Ridge Mountains in Patrick
County, only 10 miles north of the North Carolina Border and 20 minutes from
the picturesque Blue Ridge Parkway. Border Springs Farm is a small family
farm raising Kathadin and Texel sheep as well as working Border Collies.
We
raise natural lamb on our pastures and do not sell any processed lamb with
ever treated with hormones or antibiotics. Texel wool is generally available
to spinners and can certainly be reserved.
We welcome visitors essentially
anytime. We lamb twice a year, Thanksgiving to New Years, and again in March
into April. The Border Collies work every day doing chores or tuning up for
their next sheepdog trial, and the livestock guardian dogs never take a vacation.
They are always on patrol.
We Hope To See You Soon
We invite
you to come visit our farm, meet the dogs, and even help with chores. Bring
the children to see life on the farm, the miracle of birth, the awesome talents
of great working dogs, or just to see the mountains and the pastures with
grazing sheep.
Craig Rogers is the owner of Border Springs
Farm. He says communication skills are very important for small farm owners.
"You
have to be able to tell a story," says Rogers. "They want to see your passion
for farming, your passion for the livestock. And it's the story that sells.
"Farming
isn't a profession so small in numbers that it's hard to find one. Farming
is ubiquitous. So what's the differentiator of your product? And more often
than not, it's your story. These chefs (and other buyers) want to hear about
the grasses that you grow, or the care that you give to your livestock, or
the effort that you put into their health and welfare."