Real-Life Decision Making -- Solution
You tell her it's not a possibility.
This is the real-life decision made by furniture designer Keith Logan. He designs and builds high-quality hardwood furniture.
Most furniture designers, especially freelance ones, consider themselves artists. They won't make something they're not proud of just to make a sale.
"For me, a piece of fine furniture doesn't quit at the back," Logan says. "I put all this effort and care and attention to detail, and now I'm going to stick a plywood back on it? It's not congruous."
Logan says he's primarily an artist, not a businessperson. In the short term, that can lead to some lost revenues. "I won't do anything just to do it," Logan says. "I've lost tons of sales."
By maintaining artistic integrity, a furniture designer ends up profiting in the long term. "Maintaining one's integrity, sooner or later, establishes one's reputation," Logan says. "People come to me because of that integrity."