Expand mobile version menu

Real-Life Activities

Real-Life Communication

You are opening a custom guitar shop called Pleasin' for Reason. As the closest such shop is about 100 miles away, you figure your business will fly high.

The grand opening of Pleasin' For Reason will be in two weeks. In the meantime, you've decided to take out a big ad in this Saturday's edition of the newspaper. Here's all of the information (and more) that you will be incorporating in the ad:

Head/general

  • Grand opening of Pleasin' For Reason in two weeks
  • Proprietor has been in the custom guitar business for over 20 years

Goodies

  • Concert guitars (spruce soundboard, rosewood back/sides, cedar neck) -- from $2,900
  • Concert guitar with raised fingerboard -- from $3,200
  • Brazilian rosewood back/sides -- add $500
  • Music tab books, all material from A-Z -- from $14.99
  • Kwik Tune guitar and bass tuner -- $19.99
  • D'Allegro steel and nylon guitar strings -- from $11.99

Specials

  • Buy one guitar at full price and get a second one for half price and a free bowl of soup
  • Buy two guitars at full price and get a third one for a quarter of the price and a free chocolate cheesecake (compliments of Hello Goodbye Grocers)

"Being able to communicate is very important here," says guitar maker Oskar Graf. "I give workshops, write my own promotional material and deal with the building and maintenance of my own website. The key is getting the word out and developing trust with people. If you're lucky, they'll come back."

OK, now you must use the above information in your ad. Remember to sound both friendly and professional. Focus on the fact that while you're always willing to strike a deal, you are a bona fide guitar maker and dealer and can be trusted as such.