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Real-Life Activities

Real-Life Decision Making -- Solution

You call off the non-concert orders and spend the week crafting the three type-four guitars.

Your desire to fill the "glamorous" order is understandable. Hooking up with this kind of publicity looked very good on paper.

In reality, though, you've always prided yourself on being the guitar maker for the average man. Through years of quiet, dedicated service and top-notch craftsmanship, you had built quite a name for yourself. Canceling the non-concert orders may have seemed like a good idea at the time, but you just lost two very good customers.

This is not what guitar maker Oskar Graf would do. "There are builders that are much better at promoting themselves than I am and they tend to be better known," he says. "No problem. I have developed a strong base and intend to keep it."