Real-Life Communication -- Solution
We chose to pitch the story with a story of our own, taking the point of view of our readers and then explaining why the story is important:
"Tired from a day at the office, our reader grows annoyed at having to stand in line at the grocery store. But as she waits, she sees a headline on the magazine rack that tackles something she encounters every day: 'Women's Fashion Catches Up with Society.'
"Looking down at her tailored suit, she realizes that the clothes she wears to work every day are different than just a few years ago. She grabs the magazine and flips to the story, where she finds several pages of photographs and a long story quoting women just like her. As the line moves forward, she adds the magazine to her purchases.
"More women are working than ever before. The question of what's appropriate fashion for work comes up more often. This article is important because it speaks to the millions of working women who face their closets each morning and wonder what to wear to work.
"With office relations in turmoil as the issue of sexual harassment in the workplace takes center stage, our story hits a timely note with readers around the world."
In your career as an editor, you'll pitch a lot of stories. It helps if you can find creative ways to do it.
Lisa Tant is a beauty and fashion editor. She says communication skills are crucial in the business -- especially if you're freelancing.
"It's important to maintain an excellent rapport with suppliers and readers. When I'm looking for new ideas, or even a new assistant, the best way is networking.
"This is essential if you're freelancing too. I found it was the only way to build my career and get exciting new projects," says Tant.