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Real-Life Activities

Real-Life Decision Making -- Solution

You tell the customer you can't do what he wants.

This was the initial real-life decision made by sign maker Curtis McLean. He knew no one had ever created a neon sign that small. But he decided to read up on the problem and check what other people who worked with neon had to say.

"Everyone said it couldn't be done."

There was no way that he was going to tell the client that he could do something that everyone said was impossible. He experimented using the regular methods and "the glass melted just as fast as you could turn a light on and off again."

He also knew that the client wouldn't go for a neon Viper without the miniature license plate. He wasn't going to try to sell the client on something that he didn't want.

So he told the client it couldn't be done.

However, the client insisted that he wanted the car and he wanted his name in neon on the license plate. And he tried to think if there was a way to keep the glass from melting. Something that no one had ever thought of. A month later he had an idea and it worked.

"I think the client was surprised when I called him back and said it could be done."