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Real-Life Activities

Real-Life Decision Making -- Solution

You just go ahead and listen to your instincts.

After all, the president told you to use your best judgment and make the needed changes. You draw the device from the top angle, and spend a week filling in details.

After one week, you head back to the office with your preliminary sketches. The members are upset with what you've done. You try to explain to them that the angle you have chosen shows off the device to its fullest potential. Unfortunately, you didn't realize that the side mechanism is what most customers will be interested in, and will therefore want to see in the advertisement.

"But the president told me to make any necessary changes," you say, looking over at her.

"I meant little changes and enhancements," she says. "I didn't mean for you to leave a three-hour meeting and totally disregard what we discussed."

"Communication is vital in this business," says Chris Ceccarelli. "There has to be a strong link between their ideas and yours."

In this case there wasn't much communication, and you've lost a week's worth of work. You'll have to go back to the drawing board and redo the illustration from the side angle.