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Dude Ranch Operator

Real-Life Activities

Real-Life Decision Making

You run a dude ranch deep in the wilderness. Your father built the ranch in 1970 because of its seclusion and natural beauty, and things haven't changed at all in over 30 years. The nearest urban area is over 50 miles away. The Punchy Dude Ranch has been fully operational since May of 1973, with profits generally on the rise ever since.

Unfortunately, since your father passed away in 1994 and left the business to you and your spouse, profits have taken a slight turn for the worse.

For months, you and your spouse have been discussing the possibility of establishing a general store and souvenir shop on the ranch grounds. One of your staff is enthusiastic about the idea.

"Hey, if you put up one of those, the place could step up to the present. It's a really modern thing to do. Kind of announces that you've officially arrived as a business," he says.

"As a dude rancher, it's really quite short and sweet," say Greg and Pixie Carter, dude ranchers in Colorado. "We sell memories. If those memories are not delightful, then families don't come back and we go out of business. Period."

Bankruptcy is a reality for any business owner these days. Maybe a gift shop would restore the Punchy Dude Ranch to its former success. You have two options: