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Real-Life Activities

Real-Life Math -- Solution

Let's see how they turned out.

Option A 
 
Morning Show3 x $3,000 = $9,000
Brunch With Bill3 x $2,700 = $8,100
Next Caller2 x $7,200 = $14,400
Afternoon Ramblings3 x $1,350 = $4,050
World News1 x $5,500 = $5,500
Local News1 x $4,000 = $4,000
The rest11 x $1,250 = $13,750
 
Daily Total$58,800
 
Monthly Total31 x $58,800 = $1,822,800

These totals assume that the advertisers will spend the same amount for a given time of day rather than what show is on.

Option B 
 
Morning Show2 x $3,000 = $6,000
Brunch With Bill3 x $2,700 = $8,100
Early Noon News (new)1 x $5,500 = $5,500
Next Caller1.5 x $7,200 = $10,800
Afternoon Ramblings3.5 x $1,350 = $4,725
World News1 x $5,500 = $5,500
Local News1 x $4,000 = $4,000
The rest11 x $1,250 = $13,750
 
Daily Total$58,375
 
Monthly Total31 x $58,375 = $1,809,625

This option assumes that advertisers will pay the same rate for a news show no matter what time of day it is. But it does take into consideration the changes to the call-in and afternoon show.

Option C 
 
Early Noon News$2,700 Brunch With Bill + $5,500 for 5 p.m. news / 2 = $4,100
Morning Show2 x $3,000 = $6,000
Brunch With Bill3 x $2,700 = $8,100
Early Noon News (new)1 x $4,100 = $4,100
Next Caller1.5 x $7,200 = $10,800
Afternoon Ramblings3.5 x $1,350 = $4,725
World News1 x $5,500 = $5,500
Local News1 x $4,000 = $4,000
The rest11 x $1,250 = $13,750
 
Daily Total$56,975
 
Monthly Total31 x $56,975 = $1,766,225

This one reflects the changes in the amounts of money advertisers will pay depending on what the show is and what time of day it is.

Though it shows the lowest total dollar amount, it is the most realistic budget.

"Math skills are primarily related to the budget. No higher math skills are needed. You certainly need to know how to build a spreadsheet," says radio station manager Andy Marlow.