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Real-Life Communication

Becoming a sports photographer doesn't happen overnight. It takes talent, dedication and, often, a dash or two of good old-fashioned dumb luck. In this day and age, the field is more competitive than ever.

You've decided to take your sports photography business online. A friend of yours has seen his photography business profits skyrocket. Is his sudden good fortune because of his putting up a business website? Who knows? It can't hurt for you to go online, though.

Here are the things you want to include on your front web page:

  • Samples: Thumbnail samples of your work in JPEG format
  • Greeting: A personal and professional description, including business history
  • Prices: A list of your services and your fees
  • Factoid: You were the official Middleton Midgets photographer for five years
  • Logo: Corporate logo with toll-free phone number, emaill and snail mail addresses

"Communicating things is very important to me," says sports photographer Charlie Pruett. "In many cases, you have to be willing to get right in where the action is. Sometimes, the action is in the strangest of places."

Before you get to work putting together your site, you must organize its first page. Arrange the above features in the order you want them to appear on the first page and explain why you put each feature where you put it.