Expand mobile version menu

Circulation Manager

Real-Life Activities

Real-Life Communication

You are the circulation manager of a monthly magazine called Alert. Alert is a magazine that informs consumers about frauds, scams, recalls and other consumer-related information.

You are working on an insert card that will go into the magazine. Insert cards are like postcards. People can fill them out and mail them. The purpose of this insert is to convince readers to subscribe to your magazine. You want to write very good material for this card. (This type of writing is called copy. It is intended to sell the magazine.)

You will want to get the following messages across:

  1. Subscribers will receive the magazine two weeks before it appears on the newsstands.
  2. Subscribers who subscribe for one year will pay for 11 copies. Subscribers who subscribe for two years will pay for 21 copies.
  3. The magazine costs $6.50 per copy.
  4. This special deal ends in six weeks.

Write the copy for this insert. Remember, you have very little space available, so you must get your message across in as few words as possible.