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Circulation Manager

Real-Life Activities

Real-Life Communication -- Solution

Here's what you could write:

Subscribe NOW and SAVE!
Subscribe for one year and get one copy FREE! That's a savings of $6.50!
Subscribe for two years and receive three copies FREE! That's a savings of $19.50!
Because Alert is delivered to your door two weeks before it is available on newsstands, you'll be the first to know about the latest consumer issues, frauds and recalls.

Special offer good until (... Six weeks from present date).

Yes, I want to subscribe for 12 months and get one month free.

Yes, I want to subscribe for 24 months and get three issues free.

"Often, you write your own copy," says Kate MacDougall. She is a circulation manager. "You have to look for ways to get people's attention and convince them to subscribe to the magazine."