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Pharmaceutical Sales Representative

Real-Life Activities

Real-Life Decision Making

Being a sales representative means selling. But for professionals in this field, it also means representing your company and its products in a true and honest manner.

You are on a sales trip to a city far from your company's home office. When you arrive at the medical center, people are buzzing. You finally make your way to the office of the medical staff director. You learn that people are excited because of a report they read on the Internet.

The report says that Gerdon, a drug that your company makes, has been shown to reduce the effects of aging on almost everyone who's taken it. Some are even calling it the fountain of youth.

Given the report, the medical director places a massive order for Gerdon. It's enough to meet your entire sales quota for the rest of the year. That long vacation you dreamed about could be yours.

But you aren't so sure whether it's right to accept the purchase under these conditions. You have heard of similar reports before.

You also know that the most recent clinical studies on Gerdon showed it to be effective for preventing the onset of memory loss in certain patients suffering from a specific kind of senility. It is not a fountain of youth.

What do you do?