Real-Life Decision Making -- Solution
You spend more time working on websites for other companies.
This is the real-life decision Gregg Meiklejohn made. He says it's important
to spend most of your time getting clients and keeping them happy. Just a
fraction of your day should be spent working on your own website.
If you're starting out in Internet marketing, it can be a safer bet to
build your clientele first. You can still devote some time to your own project,
of course, but remember that success in many business endeavours depends on
networking, and networking involves receiving new clients from the positive
comments spread by your previous, established clients.
Keep in mind, however, that just because you will eventually gather significant
knowledge and clients may begin clamoring for your special marketing touch,
that doesn't mean you should try to over-impress or overrun them with your
acquired expertise.
"The rule of thumb is you basically work for free with prospects until
you get clients, and then as you get more clients you shrink down your free
prospect time," says Meiklejohn.
"And when you have a mature, thriving business you'd usually
do four to five hours of paying work and then an hour of marketing work a
day -- that's ideally where you want to be at."