Expand mobile version menu

Internet Marketer

Real-Life Activities

Real-Life Math -- Solution

The solution is as follows:

41.667 x 24 hours = 1,000 visitors
3,500 page views / 1,000 visitors = an average of 3.5 page views per person

Gathering those statistics and analyzing them helps you know whether the site is doing well or needs to be improved.

"You basically need to know multiplication, division, addition, subtraction, and be adept at that so as to calculate what the return on investment is on different types of copywriting that you're doing," says Meiklejohn.

"What you're doing is constantly testing different ads' performance," he adds. "So you spend $500 on this ad and it gets you 500 leads, that's a dollar per lead, and then you do this ad and it's a thousand leads for the same $500 -- it's 50 cents a lead. So you need to have math to figure that kind of thing out."