Real-Life Decision Making
When designing shoes, you have to keep in mind whether the design meets
the demands of the market. You also take risks sometimes to introduce an entirely
new product to try and win the market with innovative designs.
So what should you ask yourself during the production process of a new
runner? "Decisions need to take into account the following questions: Is this
new design in the best interest of the consumer?" says designer Dave Schenone.
"Is it safe to use? Does it have the potential to damage the environment?
Does it help to improve the quality of life of the targeted consumer?"
You are an athletic shoe designer and your company is planning to launch
a new design that is projected to make substantial profits. You are responsible
for the entire design and production process.
You are currently researching the best materials to use for the shoe, and
at the same time, you are trying to find the best deals to minimize cost.
You decide on the material to be used and you submit your order to a manufacturer
in Korea. Your order includes specific details on measurements
and on the types of materials to use.
Two weeks later, your first order arrives at your warehouse. With the massive
campaign you've launched, consumers and local stores are excited about your
new product. Before you deliver the shoes, you thought you would take one
last look at your new shoes.
Within seconds, you realize there has been a manufacturing defect. The
leather used on the shoe was different from the one you specifically requested.
What do you do?