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Toy Buyer

Real-Life Activities

Real-Life Decision Making

Toy buyers must be excellent decision-makers because the decisions they make can break or make a toy store. "If you buy a wrong item, and it doesn't sell, then you are going to take a loss, or not make as much as you wanted to," says Chris Newell. He is a toy buyer.

"If you overstock your store, and it doesn't sell, then it is going to go bankrupt."

The decisions that toy buyers make can also have cultural consequences. For instance, a toy may become a cultural phenomenon if a toy buyer discovers it and decides to take a chance on it.

You are a toy buyer for a small store. You are at a toy fair where you spot a brand new toy. It grabs your attention, and you are thinking about ordering it for your store. You then spot a buyer for a large chain of general retail stores. They are not traditional toy stores. They only have a toy section where they sell only the most popular (some might say over-hyped) products.

And they sell them at prices much lower than your store. Your competitor has also said that he wants to order this new toy for all his stores. You can bet that they will sell those toys at a price lower than yours.

What do you do?