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Toy Buyer

Real-Life Activities

Real-Life Decision Making -- Solution

You order the toys and sell them at a price that is higher than the price of the large retailer.

This option only makes sense if you can answer this question: how high can your store raise the price without losing customers to the large retailer?

"If something is selling for $15 [at the large chain], and I have to sell it for $25, that's too much," says Newell. "But if I can sell for $17 or $18, that's fine." So if you do not have to raise the price too much, this option should generate more business, especially if the item is popular.