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Creative Director

Real-Life Activities

Real-Life Decision Making

You are a creative director who develops advertising campaigns for different products, using all types of media. You freelance, which means you have a number of different clients.

One of your regular clients is a vacation resort in the southern U.S. Now the company is going public, and will be offering shares on the stock market. Company executives are planning a cross-country road trip, where they will meet with investment bankers and stockbrokers to try to persuade them that the resort is a worthwhile investment.

They ask you to put together a slide show to take with them. The chief executive officer (CEO) tells you he wants a series of 35-mm slides. He is thinking of a standard set of slides, with a blue background and yellow text above a series of static pictures.

To you, this sounds about as exciting as spending an evening staring at your neighbor's vacation slides. Instead, you suggest putting together a multimedia presentation, using a type of virtual reality technology.

The CEO turns you down. He says the company's investors are comfortable with a more traditional presentation. You're frustrated, since you're certain the problem is that they just don't understand the new technology and how effective a multimedia presentation can be.

What do you do?