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Marketing and Sales Development Coordinator

Real-Life Activities

Real-Life Decision Making -- Solution

You try to find the sign in a less expensive version.

You know the $500 sign would draw customers, but now you only have $50. You could find a cheaper version, but you know it won't be exactly what you had in mind.

Rori Reber has been in these positions where she must be creative -- fast!

"An alternative is to not do what you're asked, because you don't think it is possible. Instead of creating a graphic that hangs up in a booth, you could create a presentation slide show. Rent a computer and display your graphic on a computer."