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Marketing and Sales Development Coordinator

Real-Life Activities

Real-Life Decision Making -- Solution

You scratch the sign idea altogether and go for something else.

Rori Reber has been in these positions where she must be creative -- fast!

"An alternative is to not do what you're asked, because you don't think it is possible. Instead of creating a graphic that hangs up in a booth, you could create a presentation slide show. Rent a computer and display your graphic on a computer."

This would be a much cheaper, yet effective, alternative.

Dawn Launer is a marketing coordinator for Professional Trade Shows, Inc. "In this business, anything can pop up at any time," she says.

"You must be able to react and handle situations without panicking. Most everything can be fixed, if you have a few rational minutes to think of a resolution."