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Real-Life Math -- Solution

Because there were 2 airings on television at a cost of $32 million, you will first need to figure out how much each television airing cost. Once you determine the cost for each television airing, you can then find out how much it cost to air each minute of your client's interview.

Here is how you would figure the worth for each minute of the client's television time:

$32 million / 2 = $16 million for each airing
$16 million / 4 minutes = $4 million for each minute

Colorado-based publicist Kim Bayne agrees that math is an important part of the profession. "Math skills are useful when you're trying to compute the return on the PR investment."