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Market Research Analyst

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AVG. SALARY

$52,980

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EDUCATION

Bachelor's degree

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JOB OUTLOOK

Stable

Real-Life Activities

Real-Life Communication -- Solution

  1. Who is your target audience?
  2. How old is your target audience?
  3. What geographic region of the continent or world is the bar going to be marketed to? Where would you find your target audience?
  4. What income bracket is the bar meant to appeal to?
  5. How many sample sizes do you want to do?
  6. What is hinging on the information?
  7. How will you make decisions based on this data?
  8. Are you looking to capture a new market or appeal to an already established one?

"It's... important to have excellent writing and communications skills, especially when presenting complex methodologies or survey findings," says Tom Bernthal, the CEO of a market research company in New York. "And, of course, an analytical mind is crucial -- the ability to spot the story in the numbers."