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Green Marketer

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Bachelor's degree or higher +

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What They Do

Green Marketers Career Video

Creates and implements methods to market green products and services.

This career is part of the Marketing cluster Marketing Management pathway.

A person in this career:

  • Analyzes green product marketing or sales trends to forecast future conditions.
  • Analyzes the effectiveness of marketing tactics or channels.
  • Attends or participates in conferences, community events, and promotional events related to green products or technologies.
  • Conducts research on consumer opinions and buying habits, and identifies target audiences for green products, services, or technologies.
  • Develops branding or sales initiatives for green products, such as solar energy systems, green cleaning products, or products using renewable or recycled materials.
  • Develops communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies.
  • Develops comprehensive marketing strategies, using knowledge of green products and technologies, markets, and regulations.
  • Identifies marketing channels for green products or services.
  • Revises existing marketing plans or campaigns for green products, technologies, or services.
  • Writes marketing content for green product web sites, brochures, or other communication media.

Working Conditions and Physical Demands

People who do this job report that:

  • You would sit most of the time. There's some walking and standing. You may have to lift and carry things like books, papers or tools weighing 10 lbs. or less.

Work Hours and Travel

  • Overnight travel
  • Overtime work